Financial Corporation Fidelity Investments launched a full-scale launch of custody services for institutional bitcoin investors after almost a year of closed testing, said CEO Abigail Johnson in a Financial Times interview.
“It’s not going away. As long As the value is there, people will look to preserve that value.» @Fidelity CEO Abby Johnson, on #digitalassets with @financialtimes @RobinWigg https://t.co/qR4N7Hhn1Z
— Fidelity Digital Assets (@DigitalAssets) October 18, 2019
In the last testing phase, everyone institutional clients will be able to check solutions division Fidelity Digital Assets. The target audience of the company — hedge funds, family offices and financial advisers.
«Many people own significant capital in cryptocurrency, probably bitcoin. They are waiting for someone to pass these coins for safekeeping. In the event of their demise, which will happen sooner or later, they need a plan to transfer these coins to another person» — said Johnson, one of the richest and most influential women on the planet according to Forbes.
About the competitor Coinbase Custody, Johnson said:
«Most have never heard of this company. She has no relationship with the independent [financial] advisors».
In August in the vaults Coinbase Custody assets were $7 billion.
Recall that in early September, taking deposits began custodial service Bakkt Warehouse.